JUST JAKE Short narrative film (5.43) In Just Jake (2017) the viewer is introduced to Jean and Jake, Jean has found her calling as a popular lifestyle guru who inspires her followers on a daily basis. Jake often feels unappreciated. One day an email from FORTUNEWOOD arrives in Jake’s inbox. GIVE IT TO ME STRAIGHT OPRAH! Motivational Video (1:10) a video collage which applies new contexts to existing online footage taken from fashion commercials and an interview with Oprah Winfrey about self-belief. ESSAY: Who to follow? In these times, often referred to as “post-truth”, it is hard to judge what the truth exactly is, since the “alternative facts” are also on the menu. One could say that manipulation is an acceptable aspect of all human communication, but could one also use these skills in a good way?




HEALER-DEALER Documentary (30 min) In the documentary Healer-Dealer (2018) Oldenburg portraits a Dutchman who declared himself a sovereign citizen and moved to Portugal. He is a charming rebel with a darker, perhaps selfish, side. He calls himself a 'Tachyon Energy' facilitator, FORTUNEWOOD Audio Installation The installation invites a person to scan their fingerprint, which offers them a short personal mentoring advice presented by a famous movie star. ESSAY: I'm online therefore I am Personal recognition and appreciation are basic needs of every individual. In this social media era, we often give each other some recognition by “liking” pictures and messages online. However, does everything change when sharing one’s thoughts and lifestyle becomes a job? ESSAY: Sculpting a persona ‘A story is real-life with the boring parts left out.’. The skilful storyteller must always consider what information is most relevant and how one can present this in a seductive way to keep the attention of the audience.


Visual Artist

Irma Oldenburg (1981) is a visual artist based in Amsterdam. She creates documentaries, short narrative films and video installations. Much of her work delves into the psychology of manipulation and rhetorical structures of storytelling. An interesting recurring theme of her work is the longing for "a bigger other". This bigger other comes in different forms, e.g. a greater all-knowing spirit, self-help book, YouTube guru or a company that sells advice. It always has a guiding role in a character's decisions. Oldenburg uses the rhetorical structure of a familiar visual communication language in order to play with the expectation of the public. With this method she constructs fiction as if it were reality. For her latest film , HEALER-DEALER she developed the theme further by taking the truth, sculpting it into fiction and than representing it as an alternative realism.


Curriculum Vitae